Synack
Synack Black Hat 2023
The Opportunity
Conquering the deep sea of vulnerabilities, Synack sought to elevate their exhibit to new heights. Understanding the overwhelming challenges faced by security teams in managing the depths of threats, Synack aimed to showcase their strategic security testing platform in a way that was both informative and captivating. Recognizing the importance of providing value to visitors, they desired an exhibit that not only demonstrated their technological prowess but also offered an engaging and immersive experience.
Our Approach
ProExhibits crafted an extraordinary underwater-themed exhibit. Integrating advanced lighting techniques, aquatic materials, caustic ripple effects, and immersive soundscapes, we transformed the booth into a captivating aquatic experience. The exhibit featured a theater, demo stations, live aquarium, LED walls, and a welcoming deck, all designed to draw visitors into an underwater world of innovation. The open floor plan allowed attendees to approach from all sides, ensuring maximum accessibility and engagement. This creative approach ensured that the Synack booth stood out as one of the most original and memorable exhibits at the event.
The Results
The booth not only captured the attention of attendees but also provided significant value through interactive demos and engaging experiences. Visitors floated by to learn how to navigate critical vulnerabilities in “the Cave,” catch live demonstrations, and enjoy refreshments and swag. The immersive environment and innovative design cemented Synack’s reputation as a leader in cybersecurity. This partnership between ProExhibits and Synack exemplified how a well-executed exhibit can transform an ordinary booth into an unforgettable experience, leaving a lasting impression on all who attended.
