Soraa
Soora Lightfair International 2015
The Opportunity
At Lightfair International 2015, Soraa sought to make a powerful impact with a 30 x 40 island exhibit that would not only showcase their latest innovations but also reinforce their position as a leader in the lighting industry. Recognizing the need for an environment that would captivate new prospects and strengthen existing customer relationships, Soraa turned to ProExhibits for an exceptional design solution that aligned with their marketing objectives.
Our Approach
Designing the optimal layout for Soraa’s exhibit required a blend of technical precision and creative ingenuity. Our team at ProExhibits meticulously crafted a space that featured several strategically positioned canopies, counters for workstations and products, and innovative lighting displays. We collaborated closely with Soraa to address the challenge of standing out among 600 exhibitors and attracting the attention of over 30,000 attendees. By maximizing the use of space and creating a seamless flow, we ensured that Soraa’s cutting-edge products were showcased to their best advantage.
The Results
The result was a stunning, modern exhibit that perfectly embodied Soraa’s brand identity. Central to the display was the gold Nobel Prize in Physics awarded to Soraa’s co-founder, Shuji Nakamura, for his groundbreaking invention of the “blue LED” light. This focal point highlighted Soraa’s contributions to the advancement of lighting technology. ProExhibits delivered a sophisticated, high-impact booth that successfully launched Soraa’s new products, increased brand recognition, and demonstrated their technological prowess, leaving a lasting impression on all who visited.
