Proofpoint
Proofpoint RSA 2023
The Opportunity
Proofpoint, Inc., a distinguished leader in cybersecurity and compliance, sought to unveil a suite of innovations across its Aegis Threat Protection, Identity Threat Defense, and Sigma Information Protection platforms at RSA 2023. Their goal was to empower organizations to thwart malicious email attacks, detect and prevent identity-based threats, and defend sensitive data against theft, loss, and insider threats. These new enhancements, including the capabilities of their newly formed Identity Threat Defense business, aimed to elevate organizations’ productivity investments, such as Microsoft 365, with unparalleled deployment flexibility.
Our Approach
Proofpoint turned to ProExhibits to design a booth that would effectively showcase these cutting-edge advancements and captivate RSA 2023 attendees. In response, ProExhibits crafted an immersive and strategically optimized space, incorporating demo stations, a theater for presentations and informational videos, a welcoming desk, and dynamic wall graphics detailing Proofpoint’s offerings. The booth’s design seamlessly integrated Proofpoint’s proprietary behavioral analytics and threat intelligence, highlighting their innovative approach to combating account takeover-based attacks both within an organization’s environment and from external suppliers.
The Results
The meticulously designed booth enabled visitors to engage deeply with the Proofpoint team, gaining valuable insights into their unique cybersecurity solutions. Informative infographics adorned the walls, providing clear and concise information to all attendees. The open floor plan fostered an inviting atmosphere, encouraging continuous visitor interaction. Through this exceptional booth experience, Proofpoint effectively communicated the strength and breadth of their innovative platforms, solidifying their position as a forefront leader in cybersecurity and compliance.
