Noname
No Name RSA 2023
The Opportunity
The Noname API Security Platform stands as the unparalleled solution addressing the entire API security landscape, from Discovery to Posture Management, Runtime Protection, and Active Testing. Recognizing the need to elevate their brand visibility and enhance awareness at RSA 2023, Noname sought to make a significant impact. They aimed to arm security teams with the most efficient, rapid, and adaptable tool for API protection.
Our Approach
Partnering with ProExhibits, Noname set out to create a booth that not only captured the essence of their brand but also stood out as both unique and informative. The design adopted a layered approach, beginning with a high-hanging overhead sign that served as a beacon, drawing in crowds from across the exhibition hall. The booth featured an illuminated frame adorned with the Noname logo, creating a striking visual presence. At ground level, the space was thoughtfully arranged with a theater, demo stations, welcome desks, a screen printing machine, and a communal area with a table designed to foster conversations between visitors and team members. The open floor plan invited engagement from all directions, making it easy for attendees to explore and interact.
The Results
The Noname booth at RSA 2023 proved to be an inviting and informative space, effectively showcasing the Noname API Security Platform. The strategic design and thoughtful layout facilitated meaningful interactions, allowing visitors to experience firsthand the platform’s capabilities. By providing a dynamic and engaging environment, ProExhibits successfully amplified Noname’s presence at the event, leaving a lasting impression on attendees and reinforcing Noname’s position as a leader in API security.
