Direct Travel
Direct Travel GBTA 2022
The Opportunity
Direct Travel aimed to showcase their evolution within the travel industry and highlight their forward-thinking approach to business travel, alongside their new green initiatives and the launch of ATPI. They sought a booth that would not only reflect their industry growth but also engage visitors with their innovative solutions and commitment to sustainability.
Our Approach
ProExhibits rose to the challenge by crafting a booth that seamlessly integrated nature-inspired elements to highlight Direct Travel’s carbon footprint initiative. Our design featured a stunning wall of flowers, lush plant displays, and a compelling infographic detailing the positive outcomes of their green initiatives. We created interactive demo stations, personalized one-on-one sessions, and a cozy theater area to immerse visitors in Direct Travel’s offerings and educate them about their new initiatives.
The Results
The meticulously designed exhibit effectively conveyed Direct Travel’s core messages: advancing business travel, embracing sustainability, and unveiling the ATPI. Our solution not only enhanced the booth’s visual appeal but also facilitated an engaging and informative experience. By addressing Direct Travel’s need for a dynamic platform to share their message, we successfully helped them amplify their climate-conscious efforts and present their comprehensive travel solutions to an engaged audience.
