FireEye
Fireye RSA 2014
The Opportunity
FireEye, a leader in next-generation threat protection, faced the challenge of standing out in a competitive trade show environment. Their advanced solutions, designed to combat sophisticated malware, zero-day vulnerabilities, and targeted APT attacks, required a presentation that could capture and maintain the attention of a discerning audience. FireEye sought ProExhibits to create a distinctive 30′ x 30′ exhibit solution to effectively showcase their cutting-edge products.
Our Approach
ProExhibits crafted an exhibit that embodied sleek sophistication and high-tech elegance. We designed two striking 30′ diameter hanging signs, ensuring FireEye’s presence was undeniable from any vantage point. The design featured dynamic, curved lines and a contemporary color palette, seamlessly integrating these elements throughout the booth to create a cohesive, modern atmosphere. Comfort and engagement were prioritized in the layout, offering visitors the choice to interact with FireEye’s products at one of four double-sided kiosks or experience presentations in an open theater setting. To amplify the impact, we incorporated engaging video displays at strategic locations, designed to attract, educate, and inspire curiosity among attendees.
The Results
The result was an exhibit that not only captivated but also deeply engaged its audience, reflecting FireEye’s innovative edge and commitment to excellence. Our bespoke solution ensured that FireEye’s message was effectively communicated, enhancing their visibility and impact at the trade show.
