Direct Travel
Direct Travel GBTA 2018
The Opportunity
Direct Travel sought to showcase their advanced travel management solutions at the GBTA Convention. They aimed to illustrate how their services could redefine corporate travel by offering unparalleled clarity and efficiency. Our goal was to create an environment where the benefits of Direct Travel’s apps were both evident and compelling, aligning with the needs of these high-level decision-makers.
Our Approach
ProExhibits crafted a sophisticated travel lounge experience that seamlessly integrated an engaging interactive element. We introduced a unique travel giveaway, where visitors could choose from a wall of suitcases, each revealing a different prize destination. This innovative approach not only captured attention but also encouraged potential clients to engage deeply with Direct Travel’s offerings, making the demonstration of their solutions both memorable and impactful.
The Results
Our elegant and interactive booth design successfully drew in and captivated visitors. The combination of the inviting lounge atmosphere with the dynamic suitcase game created a compelling and interactive experience. This setup not only facilitated meaningful interactions but also allowed Direct Travel to effectively communicate their bespoke travel solutions, ultimately enhancing their visibility and appeal to prospective clients.
