Vituity
Vituity ACEP 2018
The Opportunity
Vituity, the united front of CEP America, MedAmerica, and MedAmerica Billing Services Inc., needed a compelling way to introduce their rebranded identity to the world of emergency medicine. Their goal was not only to present their new name but to highlight the synergy of “vitality,” “acuity,” and the transformative power they bring to healthcare. Vituity sought to establish itself as a formidable player in the healthcare industry, inviting professionals to join their mission-driven team
Our Approach
The Approach: ProExhibits embraced Vituity’s vision by designing a unique and inviting exhibit that seamlessly blended aesthetics with functionality. The exhibit was crafted to foster relationship-building and encourage health professionals to engage with Vituity’s team. Warm colors and a well-lit open floor plan created a welcoming and safe environment, inviting curiosity from attendees. Large, illuminated graphics ensured the booth’s visibility from afar, while strategically designed angles guided visitors towards an island exhibit, enhancing the flow and interaction within the space.
The Results
The thoughtfully designed exhibit by ProExhibits successfully introduced Vituity to the healthcare industry. The open and inviting atmosphere enabled meaningful engagements with potential hires, effectively spreading Vituity’s name and mission. The exhibit not only highlighted Vituity’s expertise and passion for healthcare but also underscored their commitment to transforming the industry with innovative and vital solutions.
