ARM
Arm Techcon 2018
The Opportunity
Arm’s Neoverse launch at TechCon 2018 was a strategic move aimed at dominating the cloud-to-edge infrastructure market. By targeting a 30% performance increase over previous generations, Arm aimed to strengthen its position beyond mobile technology, expanding into critical sectors such as data centers and IoT. The exhibit featured a futuristic theme, highlighting advancements in Arm’s Neoverse campaign.
Our Approach
Arm focused on building its ecosystem by prioritizing security initiatives like the Platform Security Architecture (PSA) and partnering with cybersecurity firms. This approach addressed significant industry concerns and bolstered trust in Arm’s IoT solutions, essential for widespread adoption. The exhibit utilized product demos, theater sessions, one-on-one meetings, and consistent messaging to effectively communicate these initiatives.
The Results
Every aspect of Arm’s exhibit was purposeful, maximizing its impact and engagement. Strategic use of large, illuminated logos and prominent LED walls throughout the exhibit acted as focal points, attracting crowds from all areas.
