Arm
Arm TechCon 2019
The Opportunity
Arm set out to solidify its leadership in the intersection of AI, IoT, and 5G with strategic initiatives. They launched the AVCC consortium to accelerate autonomous vehicle technologies and introduced Total Compute, prioritizing performance and security in digital experiences including AI and IoT.
Our Approach
Our approach centered on crafting a meticulously planned exhibit featuring theaters, demo stations, private meeting areas, and more. Futuristic overhead lighting complemented Arm’s cutting-edge advancements in AI, IoT, and 5G. Arm strategically expanded its ecosystem through partnerships and initiatives like Total Compute and Project Cassini, aimed at fostering innovation and adoption with robust computing platforms and secure frameworks tailored for emerging edge and IoT applications.
The Results
The exhibit garnered significant attention throughout the show, standing out as a beacon of innovation. Its open floor plan facilitated a comprehensive engagement strategy, allowing Arm to educate and build relationships effectively.
