ProExhibits – a Sunnyvale, California-based trade show exhibits and events industry leader, recently won a highly sought after bid over three major trade show exhibit houses in Southern California to design and build the new Aquatic trade show exhibit. The unique custom trade show exhibit was launched at the International Builders’ Show in Las Vegas January, 2010.
Aquatic is the world leader in innovative bathware and showers, selling more than one-fourth of all bath fixtures annually in the United States. The appeal of ProExhibits to Aquatic was their creative design solutions, in-house manufacturing capabilities and comprehensive management services. Even more, ProExhibits’ custom trade show exhibit provided a variety of creative elements. A few of these design elements include:
- Three highly flexible and adaptable towers to accommodate necessary changes of Aquatic’s new branding process
- Dramatic LED lighting that flashed on the towers creating free flowing movement simulating water
- Attention-getting, overlapping custom tension fabric hanging signs
According to Dave McFarland, Director of Marketing and New Product Development for Aquatic, “Not only did ProExhibits have the ability to design, build, manage, and warehouse our new trade show exhibit, but they also offered a unique inventory management tool that made our Southern California company only a click away from our exhibit. Having remote access to our stored access is a huge value-add for us, regardless of where it is stored. We were also delighted with ProExhibits’ professionalism and responsiveness, as evidenced by their remarkably quick 6-week turnaround from design concept to the trade show floor.”
Dick Wheeler, President of ProExhibits, says, “Using our proprietary management tools, we were able to map out a highly responsive needs assessment for Aquatic. We then created a solution to successfully deliver Aquatic’s sales message at the exhibit floor point of impact. Our policy in cementing win-win relationships with clients such as Aquatic is to listen to their needs and then work together to design, build and produce an exhibit that exceeds their expectations.”
Aquatic’s new trade show exhibit is next slated to appear at the Kitchen & Bath Industry Show in Chicago in April as a 50’x70’ exhibit.