You’ve heard the expression, “The devil’s in the details.” This is especially applicable to trade show exhibiting, where success hinges on all the big and little things that constitute a trade show appearance.

The process starts with the obvious: selecting the right trade shows to attend; designing a high-quality exhibit booth to properly portray your company; and arranging to get the trade show display to the exhibit floor on time.

Your trade show exhibit builder has the expertise to help you make your event a success, but it can often be any one of the following pesky details related to trade show services, which, if overlooked, undermine an otherwise well-planned trade show experience.

Here are 10 key recommendations from “Tips & Techniques for Exhibiting Success” by Nomadic Display:

1. Study the exhibitor service manual. The manual is the key to what you need to know about each trade show. As every show has its own set of rules, regulations, and deadlines, carefully examine the manual’s information. Read the fine print in exhibitor instructions, delivery information, and trade show services contracts. Complete the required registration and services order forms accurately, and retain copies for future reference.

2. Make a list of all the trade show services you need. If you plan for your display requirements and order well in advance, you will avoid costly last-minute services that can wreak havoc on your trade show budget. Make decisions about the extra utilities you need, as well as carpeting, furniture, cleaning, and security.

3. Understand the trade show floor plan. Analyze the exhibit hall floor plan and your booth location in respect to traffic flow and proximity to food courts, service entrances, and sound system equipment. Examine plan specifications, however small, indicating ceiling heights, pillar locations, even heating and air conditioning ducting.

4. Identify utility sources. Contact the exhibit builder to determine how much electrical power you will need for your display. Always make provisions for backup utilities to guarantee your power-driven components will function dependably. Check the trade show floor plan to find out where the utility ports are located with relation to your space.

5. Understand drayage. Drayage involves delivering your display materials from the loading dock to their assigned space, removing empty crates, returning crates at the end of the show, and transporting the re-crated materials back to the dock. Save money by consolidating all equipment and containers as part of one single shipment.

6. Arrange for adequate carpeting. Install your utilities before laying the carpet to reduce the number of carpet cuts for electrical outlets. Remember to order enough carpet to cover the bare concrete strip between the display and the aisle. Order a decent-quality carpet and underlayment. Your staff’s feet will appreciate it at the end of the day.

7. Allow extra time for customs if your company is shipping an exhibit overseas. You need the correct documentation for your container contents, which may be opened and inspected at a port of entry. Use a reliable custom house broker or freight forwarder to coordinate arrangements and keep you posted on the progress of your shipment.

8. Get to know your trade show services representatives. These are the folks employed by the exhibition organization who are paid to be helpful contacts for exhibitors. They can be of great value to you by fielding your questions and finding ready solutions to any problems you encounter at the trade show.

9. Know how best to work with union labor. As union rules differ in each city, be sure to read the showplace manual to learn what union rules, regulations, and charges apply. If you have questions, contact trade show management or the service contractor. Consider engaging your trade show exhibit display house to provide installation supervision to arrange for a problem-free setup.

10. Bring all important trade-show-related files, contracts, and paperwork to the event. This includes copies of trade show floor plans, exhibit installation service orders, tracking documents for all shipments, contact names, phone and fax numbers, and email addresses.

Attention to the myriad details of trade show planning and execution can make or break your appearance at the event. It is important that you are familiar with the trade show rules. Call upon the expertise of your exhibit builder and show services representatives to help you have a successful and seamless trade show experience.